Sentient Services
Paul Janowitz
CEO and Founder
Paul specializes in quantitative and qualitative market research, user experience research, product development, branding and marketing strategy. Prior to founding Sentient Services in 2003 Paul was a Research Director for The Gallup Organization, a founding employee of a leading technology research consultancy acquired by Market Strategies International and branding director on the agency side. His work spans worldwide brand launches to new product development, customer engagement, usability and market research for companies around the globe.
Paul specializes in providing innovative business intelligence driven by cutting-edge research and deep industry expertise. He has extensive experience in industries spanning technology (software, hardware, emerging) advertising, interactive, social media, healthcare, automotive and education. Clients and friends along the way include Intel, Yahoo!, IBM, HP, Dell, Aetna, The University of Texas, Microsoft, Sony, SAP and many others.
From this depth of experience Paul brings unique insights into how the marketplace reacts to and consumes products and services.
Paul holds a MA in Government (human behavior and research methodology) and a dual BA in Economics and Government from the University of Texas at Austin. Paul is actively involved in the Austin community as the founder of AustinProBono.org and through working with LifeWorks, The Trail Foundation and other local charities. Paul frequently guest lectures and writes about research, emerging technology, branding and usability.